About Us


Empowering Tech Startups with
Scalable AI-Driven Solutions


we provide enterprise-grade, production-ready scalable solutions that save startups months of development time, enabling rapid growth and innovation.

Start Me Up AI Team


Nicolas Hawat


Meet Our Founder



Founder and CEO of Start Me Up .AI. With over a decade of experience in developing intelligent software solutions, particularly in the financial sector for trading software used by international banks and trading desks, I bring a deep understanding of software development challenges and a passion for leveraging AI to drive innovation.


In 2023, I started planning to quit my last full-time job to work as a freelance and become a digital nomad. While experimenting with Generative AI, I realized how it could be used beyond existing solutions to make software development faster and better. I ended up writing an internal AI developer, and my vision began to take shape: to use my internal solutions to support the larger community of startups.


The internal AI developer became the basis of our capacity to deliver software better and faster and. It is also one of the main features to be included in the envisioned AI-powered Co-CTO.


At Start Me Up .AI (SMUAI), we deliver enterprise-grade, production-ready backend solutions that accelerate your growth. Our mission is to empower startups and businesses with reliable, scalable, and cost-effective software solutions, allowing you to focus on innovation and rapid scaling. By choosing SMUAI, startups can save 6-12 months of development research and costs, avoiding the need to settle for modest solutions that are hard to scale.

Nicolas Hawat

Our Vision & Values


Our guiding principles drive our commitment to excellence and innovation. We aim to create a future where startups and businesses can safely and efficiently harness the power of AI and expertise of experienced developers to produce high-quality software solutions that meet the highest industry standards.


  • 1

    Ethical Use of AI

    We prioritize the ethical implementation of AI, ensuring our solutions are transparent, fair, and beneficial to all stakeholders.

  • 2

    Human-AI Collaboration

    Utilizing AI power in repetitive and programmable solutions while leveraging human expertise to validate and enhance the results.

  • 3

    Enterprise Quality at Affordable Prices

    Delivering enterprise-quality solutions at affordable prices to empower new tech startups to revolutionize the world.

Our Expertise


We use cutting-edge technologies to deliver innovative solutions that drive your business forward.


Backend Development

Robust and scalable backend systems built with industry-leading technologies to support your business operations seamlessly.

AI Integration

Leverage the power of artificial intelligence to enhance your applications with predictive analytics, automation, and intelligent decision-making.

Cloud Solutions

Designing and managing scalable, cloud-based infrastructures using AWS and Infrastructure-as-Code (IaC) for optimal performance and reliability.

C++ & Python

Building high-performance applications with robust and scalable codebases using C++ and Python.

Murex Flex API

Developing specialized trading solutions for financial markets with expertise in Murex Flex API.

Machine Learning

Harnessing machine learning techniques to create intelligent systems that adapt and learn from data.

DevOps & Automation

Implementing DevOps practices and automation to streamline development processes and enhance operational efficiency.

Data Science

Utilizing data science methodologies to extract meaningful insights and drive data-driven decision-making.

Generative AI

Creating innovative solutions with generative AI to push the boundaries of what’s possible in software development.

We're here to help you succeed.


Get in Touch



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